Israel-Gaza War, Hostages, Superbowl
"Bring All Dads Back Home": Israel Launches Superbowl Weekend Ad Campaign for Hostages | Watch
The campaign is targeted to big city billboards and multiple smart TV systems. Watch all three ads here:

The National Public Diplomacy Directorate is working via the Government Advertising Agency to launch a number of hostage-related ads throughout the United States ahead of the Superbowl.
The ads will be placed in the smart TVs of Paramount, which is broadcasting the Superbowl, as well as on big city billboards and other news and content sites.
Ad #1:
Ad #2:
Ad #3: