Cyber attack

ASOS hacked: App sends threat to customers

Users of the British fashion retailer's app received a push notification from hackers claiming they breached the company's systems and threatening to leak customer data

Gila Isaacson

OCT 6, 2026 14:16

2 min read

ASOS Hacked: Fashion Giant's App Sends Threat to Customers Worldwide

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Customers of British fashion retailer ASOS around the world, including in Israel, received an unusual push notification on their phones Tuesday from hackers claiming to have breached the company's systems and threatening to leak users' personal information.

The notification that appeared on users' phones opened with the message "ASOS HACKED," followed by a direct threat to the company. "To the attention of the DPO and IT team at ASOS, we have fully compromised your Snowflake account," the threatening message read. "Contact us, or we will leak it." The notification included a link to a Telegram chat.

ASOS has not yet issued an official statement regarding the reported breach, so it remains unclear what scope of customer data may have been compromised, if any. According to reports, the unusual notification reached at least a large number of app users worldwide.

The company did not immediately respond to requests for comment from various media outlets, and has not yet posted any alert about the notification or a possible cyber attack on its social media accounts. The silence is raising concerns among the company's customers, particularly given that this is a popular shopping site holding sensitive personal information of millions of users.

ASOS is one of the world's largest online fashion retailers, with millions of customers around the globe. The site is especially popular in Israel as well, thanks to free shipping on purchases above a certain amount and regular discounts for Israeli customers.

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