What about Justin?
Hailey Bieber's Getting Rich: Her Billion-Dollar Deal with e.l.f
Hailey Bieber has secured a massive billion-dollar deal, selling her cosmetics brand Rhode to e.l.f. just three years after its founding.


In a billion-dollar deal, American beauty giant e.l.f. Beauty acquired Rhode, the cosmetics brand founded by model and entrepreneur Hailey Bieber. The deal, finalized today (Thursday), positions the 27-year-old Bieber as one of the most prominent entrepreneurs in the global beauty industry, marking a significant milestone in her career as a mega-entrepreneur.


Deal Details
The acquisition of Rhode by e.l.f. Beauty was sealed for one billion dollars, with 800 million paid in cash and stocks, and an additional 200 million to be paid in the future based on the brand’s performance. Bieber will continue to serve as Rhode’s head of creative and innovation, a role that allows her to shape the brand’s future. In an official statement, Bieber said: “I’m incredibly proud of what we’ve achieved with Rhode, and I look forward to leading the brand into its next chapter in partnership with e.l.f. Beauty.”
Launched in 2022, the Rhode brand achieved remarkable success in a short time. Focusing on skincare products with a minimalist aesthetic, high-quality ingredients, and accessible prices, Rhode captured the beauty market. Reports indicate that the brand recorded sales of approximately 212 million dollars in the past year, with most product launches selling out within hours.
Justin Bieber: A Supportive Husband
Recent reports have highlighted Justin Bieber’s financial struggles, claiming he owes Scooter Braun, the manager who discovered him at age 13, 8.8 million dollars. The debt stems from a financial dispute that led to the end of their professional relationship in 2023.
Justin’s wife however appears to be at the peak of her career. Justin showed his support by sharing her post about the major sale on Instagram, which garnered over a million likes in just a few hours.
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