Pop Powerhouse: Is Noa Kirel Building an Entertainment Empire Worth Over 10

Israeli pop sensation Noa Kirel has become far more than a music star—she's a multimillion-shekel brand. With massive concerts, global collaborations, and a long list of high-profile endorsements, the 24-year-old entertainer is now estimated to be worth close to 100 million shekels (approximately $27 million), according to a report by Israel Hayom.

Kirel's career includes an impressive range of achievements: a docu-series about her life on KIDZ TV, best-selling perfumes, packed performances at Tel Aviv’s Yarkon Park, Eurovision fame, and an upcoming international TV series titled NOA. Her most recent milestone was the release of her debut EP just last week. But behind the glitz lies a disciplined and strategic businesswoman whose income sources are as diverse as her talents.

Campaign Queen

Kirel is considered one of Israel’s highest-paid entertainers, representing top-tier brands such as Yes, Renuar, Coca-Cola, Fila, Puma, Adidas, Kravitz, Keff, MAC, Pelephone, and Direct Insurance. Each campaign reportedly brings in between 300,000 and 500,000 shekels.

She’s also cashed in on themed merchandise, including her own line of beauty products. Every Purim, she earns an estimated 200,000 shekels from costume sales, as young girls across Israel seek to emulate her iconic looks.

One of her most lucrative deals is with Samsung, where she served as the face of the Galaxy S24 Ultra pop edition. The campaign, which included a custom device kit, is said to have earned her between 800,000 and 900,000 shekels.

On-Screen Success

Kirel has starred in numerous hit shows, including five seasons of the popular Hanukkah stage show Festigal, where she reportedly earned 900,000 shekels in the latest run alone. Her teen series Double (Kfula) brought in an estimated 150,000 shekels, and while the figures remain undisclosed for her more recent shows (Enena on Yes and NOA internationally), industry insiders suggest the payouts are substantial.

Streaming Royalties and Concert Tours

Kirel’s live shows continue to be a major income stream, with a price tag of around 200,000 shekels per performance. According to estimates, she earns around 10 million shekels annually from concerts alone.

From streaming royalties, she receives 150,000 to 400,000 shekels from YouTube, while Spotify—where her music enjoys wide international reach—brings in an estimated 1 to 2 million shekels per year.

A Real Estate Edge

Adding to her financial portfolio, Kirel also owns a luxury apartment valued at 10 million shekels. Combined with her income and business ventures, her total net worth is now believed to be in the range of 80 to 100 million shekels.

With global ambitions clearly in sight and new projects constantly unfolding, Noa Kirel is proving to be not just a pop idol, but one of Israel’s most powerful and profitable cultural exports.