David Schwimmer, Ross from "Friends" to a generation of viewers, appeared in an ad for an American clothing brand. What should have been a straightforward fashion campaign turned into a political storm when pro-Palestinian social media users recognized the actor, who has been vocal in his support for Israel, and began calling for a boycott of the brand.
A sweater that sparked a backlash
The American fashion label Quince launched a new campaign starring Schwimmer, featuring a nod to the famous red sweater he wore on "Friends". For fans of the show, it was a nostalgic touch.
But not everyone was charmed by the throwback. Shortly after the campaign went live, pro-Palestinian usesrs made angry comments. Apparently, they were less interested in the sweater than in the fact that the man modeling it is an opnely pro-Israel.
"Don't want a Zionist in ads," one user wrote, while another added: "Welcome to the boycott list." Another user announced she was canceling an order she had placed that same morning, and others flooded the comments with calls of "Free Palestine".
