Following days of speculation and confusion among Israeli beauty enthusiasts, Sephora has issued its first official statement clarifying exactly what is—and isn't—coming to Israel.
In its formal response regarding a deal with Israeli retail chain Glam 42, the global beauty giant confirmed that a selection of products from its house brand, Sephora Collection, will indeed arrive in Israel and be sold at select Glam 42 locations. However, those hoping to see Sephora's signature stores opening across the country will be disappointed.
"Glam 42 will offer a selection of Sephora Collection products in its stores," the company stated. "The Sephora Collection brand has signed a temporary sales agreement with Glam 42. A selection of original Sephora Collection products will soon be available at select Glam 42 stores."
But the statement included a crucial clarification: "However, we want to make clear that the Sephora retail chain has no plans to open stores in Israel."
In other words, contrary to initial impressions, this is not a full entry of the Sephora retail network into Israel, nor will local Sephora-branded stores be opening. Rather, it's a temporary licensing arrangement allowing Glam 42 to carry a limited selection of Sephora Collection merchandise.
