Sephora Collection, the beauty brand's private-label product line, is launching in Israel starting August 20 through an official import partnership with Israeli beauty retailer GLAM42, ending years of Israeli consumers relying on airport shopping and personal imports for the brand.
This marks the first official importation of Sephora products to the Israeli market. Rather than opening standalone Sephora stores, the brand is entering through GLAM42, an Israeli beauty distributor specializing in international brand imports and retail operations.
Where to Shop
Starting August 20, Sephora Collection products will be available in dedicated pop-up boutiques within Azrieli malls, as well as in GLAM42 retail locations. The company plans to expand availability to GLAM42's online e-commerce platform at a later date.
What's Available—and What's Not
Israeli consumers should note an important limitation: the launch includes only Sephora Collection products, not the full range of international brands available in Sephora stores abroad. Brands such as Rare Beauty, Fenty Beauty, Huda Beauty, and Charlotte Tilbury, all widely available in international Sephora locations—are not included in this initial launch.
Market Significance
The official import represents a substantial development for Israeli retail. For the first time, Sephora Collection will be consistently available locally rather than requiring travelers to purchase during international trips.
GLAM42 specializes in importing, distributing, and retailing international beauty brands in Israel. The partnership allows the company to add Sephora Collection to its existing portfolio of imported beauty lines.
