It starts with one relatable video: a teenager lip-syncing to a sad song with the caption, “I can’t even get out of bed anymore.” Then come the others. “POV: your anxiety is so bad you cancel every plan.” “This is what high-functioning depression looks like.” Before long, an entire feed is curated to mental health content, both candid and aestheticized, tailored to the viewer with eerie precision.
This is not accidental. It’s algorithmic design at work, and its most devoted audience may also be its most vulnerable: teenage girls.









