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Justin Bieber's Brand Goes Viral After Freed Hostage's Emotional Return

Liri Albag’s Sweater Becomes a Powerful Symbol of Freedom—Here’s Why It’s Trending!

The emotional release of Liri Albag captured the hearts of an entire nation. As she reunited with her family after her captivity, one detail from the moment stood out—a blue sweatshirt she wore emblazoned with the iconic yellow smiley face of the Drew House brand. The sweatshirt, a simple piece of clothing, quickly became a symbol of hope and joy, resonating deeply with those who witnessed the powerful moment.

Eliana Fleming
Eliana Fleming
2 min read
Liri Albag reunited with her parents
photo: IDF Spokesperson Unit

Liri Albag's Drew House Sweatshirt: A Symbol of Hope and Rebirth

Liri was seen wearing the blue hoodie from Drew House, founded by pop star Justin Bieber and his partner Ryan Good in 2018. The sweatshirt’s recognizable yellow smiley logo became an emblem of optimism, gaining new significance when it appeared in the poignant images of Liri’s release. In the first moments of freedom at the Ra'im crossing, Liri was photographed wearing the sweatshirt as she joyfully reunited with her parents, Shira and Eli. Later, as she made her way to Wolfson Hospital, the emotional photos continued, with Liri forming a heart shape with her hands, a gesture that became one of the most powerful images from that day.

Ryan Good, co-founder of Drew House, shared the powerful images on his Instagram, expressing his feelings about how the brand’s emblem had taken on a profound new meaning. In an interview with The Hollywood Reporter, he reflected on the brand’s ethos: “From the beginning, when I first sketched the smiley logo in my notebook, I always envisioned 'Drew House' as a global symbol of love and joy. These photos of Liri are a true representation of that. Seeing her free and in the embrace of her family, after everything she has been through, experiencing pure love and joy, is poetically beautiful.”

For those interested in the iconic Drew House sweatshirt, the piece Liri wore is available for 350 shekels (originally $100) on the official Drew House website. It features a comfortable oversized cut, crafted from 100% cotton with a special wash finish. The sweatshirt is available in various colors and sizes. As Drew House is an international brand, its products are only available through their official website, which offers shipping to Israel.

What began as a fashion item has transcended its role. Liri’s choice of this sweatshirt became a symbol of resilience and hope, representing her journey back to life and the love that surrounded her in that deeply emotional moment.


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