Kim Kardashian's SKIMS to Arrive in Israel with 15 New Stores Amid Rising Antisemitism

In a bold and timely move that signals unwavering support for Israel during a period of heightened global tensions, Kim Kardashian's billion-dollar shapewear empire SKIMS is set to open 15 standalone stores across the country by the end of 2026, starting with online sales on November 10, 2025, and initial in-store pop-ups next month. This expansion, forged through an exclusive partnership with the premium retailer Irani Corp, the powerhouse behind Factory 54, marks the brand's official debut in the Jewish state, moving beyond parallel imports to deliver its innovative collections directly to eager Israeli consumers. As antisemitism surges worldwide in the wake of the October 7, 2023, Hamas terrorist massacre that claimed 1,200 lives and kidnapped 251 innocents, Kardashian's decision stands as a refreshing beacon of solidarity. While countless brands succumb to misguided boycott pressures, peddling anti-Israel narratives without grasping the terrorists' barbarity or Israel's rightful defense, SKIMS chooses inclusion and empowerment, offering Israeli women and men, many navigating grief, displacement, and daily resilience, clothing that celebrates every body with grace and strength.

The rollout kicks off swiftly: From November 10, SKIMS products will grace Factory 54's e-commerce site, factory54.co.il, allowing instant access to the line's signature shapewear, loungewear, bodysuits, and seasonal drops. By December, dedicated shop-in-shop spaces will debut at select Factory 54 outlets nationwide, immersing shoppers in the brand's sleek, neutral-hued world of stretch fabrics and polished finishes. The first full-fledged stores, each sprawling 300 square meters, will unveil in early 2026 at prime Tel Aviv hotspots: BIG Fashion Glilot and Ramat Aviv Mall, with the remaining 13 locations rolling out progressively to blanket the nation from Haifa to Eilat. "This collaboration reflects a long-term vision to build a meaningful commercial and community presence in Israel, delivering an international-calibre shopping experience that embodies SKIMS’ values of innovation and comfort," a Factory 54 statement proclaimed, capturing the synergy between Kardashian's global vision and Israel's vibrant retail scene.

SKIMS, co-founded by Kardashian in 2019 as a revolutionary shapewear label, has exploded into a $4 billion juggernaut by prioritizing inclusivity and technologies like Soft Lounge, Fits Everybody, and Seamless Sculpt that sculpt without squeezing. Priced competitively in shekels (a two-piece pajama set at 669 NIS, five-pack briefs at 499.90 NIS), it enters a bustling market alongside Victoria’s Secret, Intimissimi, and local favorites like Jack Kuba and Pix, but with a fresh edge: collaborations with the NBA and WNBA, plus limited-edition hues that resonate with Israel's diverse, fashion-forward crowd. Kardashian, who has voiced prayers for Israelis amid the war's horrors and quipped "Free everybody" to a "Free Palestine" heckler at a May 2024 Hamburg event, embodies this ethos of unity. Her brand's arrival couldn't come at a more poignant moment: With over 700 IDF soldiers fallen defending against Hamas rockets and tunnels, and Jewish communities worldwide facing a 400% spike in hate crimes per FBI stats, SKIMS offers more than apparel, it's a hug for the soul, reminding Israelis they're seen, valued, and stylishly unstoppable.

This venture isn't just business; it's a cultural lifeline. Israeli women, from tech innovators in Tel Aviv to resilient families in the north scarred by Iron Dome intercepts, deserve brands that uplift rather than alienate. As boycott zealots, often echoing terrorist propaganda without condemning Hamas's use of human shields or execution of hostages, rail against the launch, Israelis celebrate a celebrity's courage. Factory 54, importer of Lululemon and Diesel, envisions SKIMS fostering community ties, perhaps through pop-up events or charity drops benefiting war-affected families. Kardashian's step defies the tide of ignorance-fueled divestment, proving commerce can bridge divides and boost spirits. In a year when Hadar Goldin's remains were finally returned after 11 years in Hamas captivity, SKIMS arrives as a soft counterpoint: wrapping Israel in comfort, one empowering fit at a time. Here's to its roaring success, may every store buzz with the confidence of a nation unbroken.