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Incredible

Kendrick Lamar owned the Super Bowl - Drake, not so much 

Drake stays silent as longtime rival Kendrick performs controversial diss track "not like us" while Serena Williams hits the crip walk in what fans are calling a calculated jab at her former flame.

Kendrick Lamar
Photo: Shutterstock / Adam McCullough

New Orleans, LA - In an electrifying display that will go down in history, Kendrick Lamar stole the show at Super Bowl LIX, drawing an astonishing 133.5 million viewers - that's more than Michael Jackson's legendary halftime in 1993! The performance was not just a feast for the eyes but reignited the fiery feud with none other than Drake, setting social media ablaze with reactions.

A Show Like No Other: Lamar took to the stage at the Caesars Superdome with a setlist that was nothing short of a masterclass in hip-hop. He kicked things off with "Bodies," an unreleased track that had fans buzzing, then moved into classics like "HUMBLE" and "DNA." But it was his choice to perform "Not Like Us," the very song that has been at the heart of his ongoing spat with Drake, that really turned heads.

Feud Takes Center Stage: "Not Like Us" had already won Lamar five Grammys, and now, performing it at the Super Bowl felt like a bold statement in their feud. The song's controversial lyrics were on full display, with Lamar even teasing the track before dropping it in full. Adding salt to the wound, Serena Williams was seen doing the "crip walk" during the performance, a nod to the feud given her history with Drake.

Surprise Guests Stir the Pot: The show wasn't just about Lamar's lyrical prowess. Samuel L. Jackson appeared as "Uncle Sam," delivering a pointed critique on American culture and identity, making this halftime show one of the most politically charged in history. SZA also joined for an emotional rendition of "All the Stars" and "Luther," showing unity in the face of rivalry.

Social Media Goes Wild: Twitter, or X as it's now called, was alight with reactions. Fans were quick to praise Lamar's record-breaking performance, but the comments were laced with jabs at Drake. One user tweeted, "Kendrick just used the Super Bowl to diss Drake in front of 133.5 million people. That's next level!" Another cheekily noted, "Drake must be loving all this attention, even if it's hate."

Drake's Response: Although Drake hasn't directly commented on the performance, his legal action against Universal Music Group over "Not Like Us" speaks volumes. It's clear the feud is far from over, with Lamar using one of the biggest stages in the world to send a message.

A Cultural Moment: Beyond the feud, Lamar's show was a cultural statement. With the American flag imagery and Jackson's commentary, it was a halftime show that went beyond entertainment, touching on themes of identity, race, and politics in America.

Viewership Records Shattered: The 133.5 million viewers not only surpassed Jackson's record but also underscored Lamar's influence in the music industry. It was a testament to his ability to draw crowds, both in person and through screens, making him a modern icon in hip-hop.

In an event that was as much about music as it was about the narrative, Kendrick Lamar's Super Bowl LIX performance has left an indelible mark on pop culture, proving once again why he's one of the greatest artists of our time. And for the Lamar-Drake saga, the game is far from over.

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