Israel-Gaza War, Turkey

Patriotic Coffee: Israeli Food Company Replaces "Turkish Coffee" Brand With Patriotic Slogans

The Elite food company switched its popular Turkish Coffee brand name with patriotic slogans to support the troops fighting in Gaza.

"The Victory Generation." One of four patriotic slogans replacing Elite's Turkish Coffee brand for the war. (Photo: Elite Company PR)

The Israeli food company Elite is rebranding its storied "Turkish Coffee" temporarily with patriotic slogans such as "The Victory Generation," "We Have No Other Country," "Am Yisrael Chai," and "Strong Together."

The Elite brand of the Strauss group is famous in Israel for its beloved chocolates and candies, and especially its coffee - in particular, the "Turkish coffee" brand, which has been a fixture in Israel for sixty years.

Now, with Turkey and especially its President turning against Israel and openly defending Hamas, and with many other Israeli companies showing solidarity with the soldiers and the hostages, Elite is now flexing its patriotic muscles with these new logos.

Ofri Shavo, Vice President of Marketing at Strauss Coffee Israel, said that "to support our troops, we decided to update the package [of Elite Turkish Coffee] in war time, and come out with a series of sayings expressing messages of unity, hope, and faith in the justice of our cause."

0 Comments

Do not send comments that include inflammatory words, defamation, and content that exceeds the limit of good taste.

Israel-Gaza War, Northern Front

Watch: IDF strikes Radwan Force building in southern Lebanon

IDF planes also struck military structures in Khiam, Odaisseh, Blida, Maroun al-Ras, and Ayta ash-Shab.

Avi Woolf | 19:24

Israel-Gaza War

IDF: Hamas attack on Kerem Shalom falls short

The attack came hours after the crossing was declared open for humanitarian aid.

Avi Woolf | 19:05

Israel-Gaza War, Northern Front

Report: Hezbollah declares general mobilization

Sources speaking to a-Sharq al-Awsat and quoted by Naharnet said Hezbollah seeks to deter Israel from widening the war in the north.

Avi Woolf | 18:37

Israel-Gaza War, Humanitarian Aid

UN Watch: UNRWA chatrooms reveal theft and resale of humanitarian aid by UNRWA employees

Three chat rooms operated by and for UNRWA reveal multiple reports of theft of aid by UNRWA employees, including quite senior ones.

Avi Woolf | 18:12

Israel-Gaza City

Watch: IDF eliminates commander of Hamas' naval unit in Gaza City

Hamas naval commander Ahmad Ali had directed attacks into Israel and against IDF forces in the Strip, including against the Netzarim corridor.

Avi Woolf | 16:43

Israel-Gaza War

Sirens heard at Kerem Shalom crossing hours after being declared open

The Kerem Shalom crossing had been opened at American insistence despite being the site of a deadly Hamas attack days before.

JFeed Staff | 16:29

Israel-Gaza War

Watch: IDF launches targeted raids within Rafah area

Some 30 terrorists have been eliminated and many targets hit as the IDF consolidates its limited hold in the Rafah area.

Avi Woolf | 16:18

Israel-Gaza War, United States

Amit Segal: Biden like a beauty pageant contestant who just wants world peace

The Channel 12 political commentator says that Biden's decision to halt weapons shipments to Israel amounts to an "airlift of hope for Sinwar."

Yehudit Lazarovitch, JFeed Staff | 15:57

Hostage Crisis

Former hostage pleas for fellow captives: They can't do basic things like shower and wash themselves

A former hostage reveals what life in Hamas captivity is like - and why she won't rest until all the captives come home.

Eitan Divinsky, JFeed Staff | 13:24

Israel-Gaza War, Northern Front

Now in color: IDF strikes Hezbollah military infrastructure in southern Lebanon

The IDF struck several targets in the Ramyah area of southern Lebanon, including military structures and weapons storage locations.

Avi Woolf | 12:20

Poland, Hezbollah

AFP: Poland charges migrant smugglers suspected of funnelling tens of millions to Hezbollah

According to the Polish prosecution, the smuggling ring manages a large cryptocurrency fund, and has transferred at least $30 million worth to Hezbollah and Palestinian Jihadist groups.

Avi Woolf | 11:42

Europe, European Jewry, Antisemitism

President of Conference of European Rabbis: "The Jews are here to stay"

In the face of Palestinian protests against his receiving the Charlemagne Prize, Rabbi Pinchas Goldschmidt said Hamas was "for the dire situation of the Palestinians."

Liran Vainshtain, JFeed Staff | 11:15