Shira Braun, an IDF soldier who managed the army's international TikTok account, has been removed from her position and reassigned to kitchen duty after a public storm over her association with controversial American streamer Brayden Eric Peters, known online as Clavicular, according to Mako.
The controversy erupted after Peters, 20, posted a series of videos and long livestreams from Tel Aviv showing him spending time with Braun, including footage of the two doing acro-yoga together, attending a concert by singer Osher Cohen, and appearing visibly intoxicated together. In one clip, Peters can be heard boasting to his contacts that Braun runs the IDF's official social media and has access to the army's TikTok account, at one point asking her to let him post from it, an idea Braun deflected, joking that doing so would get her "sent to prison."
The IDF confirmed Braun acted without coordinating with her commanders. "The soldier's conduct does not align with what is expected of IDF soldiers," the army said in a statement, adding that a disciplinary investigation is ongoing and that appropriate measures will be determined once it concludes. According to Walla, Braun has since been removed from her role in the IDF Spokesperson's international communications branch and reassigned to work as a cook within her unit, and has taken her public Instagram account private.
Peters' visit to Israel had already drawn criticism before the videos with Braun surfaced, given his history of associating with self-declared antisemitic content creators, including footage of him previously performing a Nazi salute at a Miami nightclub and appearing alongside others singing Kanye West's "Heil Hitler" earlier this year. He was also filmed over the weekend with Topaz Luk, a senior adviser to Prime Minister Benjamin Netanyahu, and was later asked to leave a Tel Aviv nightclub after provoking other patrons with a camera crew.
Following the backlash, Braun published a statement on her Instagram story sharing examples of the messages she said she had received, including explicit calls for her rape and murder, writing that regardless of anyone's views on the broader situation, calls to kill a Jewish woman do not constitute protecting the daughters of Israel. Braun, whose brother is Israeli explainer creator Daniel Braun, said she was receiving hundreds of similar threats within hours of the videos surfacing.
Besides for the threats, social media is filled with disgusted and furious comments about her behavior, referring to her as a traitor and even as Eva Braun.
Public figures weighed in on both sides of the story. Former MK Oren Hazan called for her immediate discharge from the army, while former hostage Rom Braslavski wrote that she was "a disgrace to Israel." Hasbara activist Yoseph Haddad, in a separate interview, focused his criticism on Peters himself rather than Braun, saying Israel should never have let him into the country given his history.
