Nasreen Kadri has drawn widespread criticism after posting a TikTok video promoting her new song Hello, in which she appears, along with the song’s creator Ofir Malul and his partner, seemingly sprawled across a car as if injured or dead in an accident. The caption read: “If we had an accident, the music would keep playing.”
The video, part of a recent social media trend, has provoked backlash from Israel’s road safety organization, Or Yarok. The group condemned what it called the “cynical use” of traffic accidents, emphasizing the emotional toll such content could have on families who have lost loved ones.
"Every day, a person dies in a road accident in Israel," the organization said. "Traffic accidents cause sorrow, suffering, and pain for thousands of families each year. Cynical or humorous use of such tragedies is demeaning and hurtful. It is possible to promote a new song without harming grieving families whose lives have been devastated."
