Desperate Measures: Eisenkot Loads Up on 'Security Giants' trying to Rebrand
The former Shin Bet Chief's entry into the political arena signals a frantic attempt to pivot toward a "security-first" solution, promising an end to the cycle of endless conflict.

The former head of the Shin Bet, Yoram Cohen, officially announced his entry into political life and his joining of the "Yashar" party led by Gadi Eisenkot.
In a statement released this morning, Cohen said: "After years of service in the security forces and out of deep concern for the future of the state, I have decided to join Gadi Eisenkot. At this time, Israel needs a leadership that puts the good of the country before any other interest, a leadership that will restore the trust of the citizens in the state and its institutions."
Cohen, who headed the Shin Bet between 2011 and 2016, is considered a figure with widespread public appreciation, including among the national-religious public from which he comes.
The chairman of the party, Gadi Eisenkot, welcomed the move: "Yoram Cohen is a man of values, a fighter, and a commander of the highest caliber. His joining is a significant addition of strength to the leadership that Israel so desperately needs. Together, we will lead a process of repair and national unity."
In political circles, it is estimated that Cohen’s joining is intended to appeal to right-wing and national-religious audiences who are looking for a state-oriented and security-focused alternative. Cohen is expected to take a high spot on the party list for the upcoming elections.