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When Personal Vanity Becomes a Public Statement

Sara Netanyahu’s Bizarre Photoshop Habit Is Out of Control

Sara Netanyahu’s obsession with curated perfection is more than aesthetic — it mirrors a political culture built on denial, image control, and aversion to accountability.

Sara Netanyahu background
Photo: Chaim Goldberg/ Flash90

It’s hard to ignore the phenomenon. Sara Netanyahu, the de facto First Lady of Israel, continues to flood social media, press photos, and official events with heavily altered images of herself. Aggressive Photoshop, extreme filters, unnaturally smooth skin, manicured curls—all signs of a relentless war against one thing: reality.

At first glance, it may seem trivial, just another Photoshopped image on social media. After all, nearly every female politician or political spouse in Israel edits their photos, from the president’s wife to Yair Lapid’s. But Sara Netanyahu is no ordinary political wife. For over two decades, she’s been entrenched in Israel’s corridors of power, interviewing top officials, influencing key appointments, even sitting in on strategic discussions. When someone with that level of access refuses to face her own reflection, the question stops being cosmetic. If you can't see your own face clearly, how can you possibly see an entire nation?

The obsession with retouching seems to go beyond aesthetics. It borders on ideology—an ideology of denial. Denial of age, of time, of limits. Maybe it stems from past trauma—unflattering photos, a protruding belly, moments that didn’t photograph well. But this is no longer a private matter. Not only is she the prime minister’s wife, she is also (allegedly) a licensed child psychologist. Does she sell illusions to her patients too? Does she smooth over national security concerns in the same way?

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And perhaps, in the end, it's the same coping mechanism that drives her husband: avoiding responsibility, leaving things unfinished, dwelling in a world of verbal illusions—just as she lives in a world of aesthetic ones.

The more grotesque and absurd the retouching becomes, the deeper the disconnect from reality appears to grow.

And the lingering question: is it only a foolish or blind nation that accepts these fakes as truth? Because when the face of the country and the face of Mrs. Netanyahu merge—it’s hard to tell which one is less real.

Maybe Sara really does look 25—just like Netanyahu really does act like a right-wing leader.

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