On November 28, 2025 (Black Friday), approximately 70 pro-Palestinian protesters stormed a Zara store on Fifth Avenue in Manhattan, New York City, around 12:30 p.m., disrupting shoppers with chants like "While you're shopping, bombs are dropping" and accusations linking consumerism to alleged genocide in Gaza, as reported by the NY Post.
Wearing keffiyehs, waving Palestinian flags, and blowing whistles, they targeted Zara due to ongoing boycott calls over the brand's perceived ties to Israel and a controversial 2024 ad campaign that activists claimed mocked Gaza victims (which Zara had already pulled).
