The Consciousness War: "The Most Important Arena Where Wars Are Decided"
Against the backdrop of speeches at the UN General Assembly and international attacks on Israel, Dr. Wilf demands a fundamental conceptual shift in Israel's approach to the international arena. According to her, Israel mistakenly treats these events as isolated "public diplomacy" incidents, when in fact they are part of a broad-scale consciousness campaign in which wars are decided.
Wilf emphasizes that the prime minister's centralized approach, viewing a single UN speech as an adequate response, is incorrect, since the campaign requires an entire consciousness army, extensive resources, and ongoing strategic planning.
"First of all, you need to understand this isn't hasbara. You need to understand that we've been in a consciousness war for a very long time, and it's the most important war... 30% of the war in Gaza, let's say, was physical in Gaza, but 70% of the war was conducted here in the mind, on screens, in words, in images... You can't have everything rise and fall on this arena, you need to do comprehensive and ongoing work... In the end you need an entire army managing this war," Wilf said.
Wilf points to the need to initiate sophisticated moves that will expose global hypocrisy, rather than shrinking into apathy in the face of Qatari-funded media and capital channels. As an example, she proposes acting against Qatar's weak points, a country deeply concerned about its image in the West, through international campaigns condemning the slavery and theocracy there, alongside protests outside luxury brands it owns in Paris.