Soccer Star Daniel Peretz Scores First Major Solo Campaign

Israel national team goalkeeper Daniel Peretz has landed his first major solo advertising campaign, signing on as the new face of delivery giant Wolt in Israel.

According to a report first published by mako, the campaign marks a new off-field step for Peretz, who has already appeared in joint campaigns with his wife, pop star Noa Kirel, including ads for yes and a real estate company.

This time, however, Peretz will front the campaign on his own.

The move comes about six months after Peretz and Kirel’s highly publicized wedding, which turned the goalkeeper into an even more recognizable figure outside the sports world.

Professionally, the campaign arrives during a more complicated period. Peretz’s name recently made international sports headlines after Southampton was knocked out of the promotion playoffs and missed out on a return to the Premier League.

But despite the disappointment in England, Peretz’s profile in Israel appears to be rising. The Wolt campaign gives him a new stage away from the pitch, as he continues building his public brand beyond football.