"You Deserved It": Fallen Soldier’s Widow Humiliated by Security Guard in Front of Her Children
Tamara Beitelman Ashram, widow of fallen soldier Noam Ashram, was verbally assaulted by a security guard at a Kfar Saba mall. After telling the guard her husband fell in Gaza, he replied "you deserved it," sparking national outrage and his immediate removal.
Tamara Beitelman Ashram, the widow of Master Sergeant (Res.) Noam Ashram, who fell in battle in the Gaza Strip, experienced a shocking verbal assault at a mall in Kfar Saba over the weekend. The incident, which unfolded in front of her young children, peaked with a security guard telling the grieving widow that she "deserved" her loss.
A Conflict Over a Skateboard
The incident began on Saturday afternoon when Tamara arrived at the mall with her children to visit the Decathlon store. While waiting for an elevator to take her 3-year-old son to the restroom, a security guard began shouting from a distance.
The guard claimed they could not enter with the child’s skateboard, which was stored in the stroller. According to Tamara, the guard then approached and "snatched" the skateboard from the child's hands. When Tamara confronted the guard about his aggressive behavior, he reportedly sneered at her, saying, "Let your husband come and help you."
"It's What You Deserved"
The situation turned from a service dispute into a national outrage when Tamara informed the guard that her husband could not help because he had been killed in the war.
Corporate Responsibility and Backlash
Initially, Tamara reported that the store manager claimed his hands were tied because the guard was employed by an external security firm. However, following a public outcry, official apologies were issued:
Noam Ashram (37), a fighter in the 5352 Reconnaissance Unit, was severely wounded by an RPG in central Gaza in December 2023. He fought for his life for two weeks before succumbing to his wounds.