A Staten Island esthetician and founder of the skincare brand Pure with Nature is facing intense criticism after posting a now-deleted TikTok video in which she described refusing to assist a Jewish couple at a parking payment kiosk unless they said “Free Palestine.”
Iman Masoud, a Palestinian-American business owner who operates a skincare studio on the island, recounted the encounter in a video posted Thursday, November 28, 2025. In the clip, Masoud said the couple asked for help when a parking machine rejected their cash. She said she agreed to pay with her card only if they repeated the phrase “Free Palestine.”
According to Masoud’s narration, the couple appeared uncomfortable and declined. She went on to criticize them, questioning their “audacity” to ask a visibly Palestinian person for assistance and accusing them of supporting policies she opposes.
