AI Image in Porsche-Fortnite Promo Sparks Backlash

Epic Games removed a promotional concept image connected to a Fortnite and Porsche collaboration after users claimed it showed signs of being generated by artificial intelligence.

The image was posted through Unreal Engine accounts as part of the promotion for a collaboration involving Fortnite and the Porsche Cayenne Turbo Electric. It showed the vehicle in a Fortnite-style environment, with several Battle Bus balloons in the background.

Users quickly pointed to visual problems that raised suspicion the image had been created with AI. These included inconsistent window patterns on the buses, distorted text on the Porsche emblem at the front of the vehicle and unreadable lettering on objects in the scene.

The most noticeable detail was a logo resembling Riot Games’ fist symbol appearing on one of the balloons. Riot is not part of the Fortnite-Porsche collaboration, and its unexplained presence strengthened claims that an AI model may have mixed together elements from unrelated source material.

Following the criticism, Epic Games said it had not created the image. In a statement to PCGamesN, the company said the visual material had been supplied by Porsche and described it as a concept rendering that does not appear inside Fortnite itself.

According to Porsche, the collaboration included an interactive display environment inside its vehicle configurator, built using Unreal Engine. The image in question appears to have been connected to that project.

The Riot-style logo may not have appeared entirely by chance. Porsche has an active collaboration with Riot Games, meaning an AI system trained or prompted with Porsche-related materials could have mistakenly pulled in visual elements from that separate partnership.

The incident adds to ongoing tension between Epic and parts of the gaming community over AI-generated content. In late 2025, similar claims surfaced about the use of AI in Fortnite content, though some were later rejected by original artists.

Epic has said it will not integrate AI into Fortnite’s official game modes, but has not imposed a full ban on AI images in user-generated content.

Company CEO Tim Sweeney has previously said artificial intelligence is likely to become part of nearly every creative process in the future. That position has continued to draw scrutiny whenever questionable AI-linked material appears around Epic’s platforms.