American artist and former Big Time Rush member James Maslow has forcefully rejected the rising tide of anti-Israel sentiment and "boycott culture" in the entertainment industry, using his new single to take an explicit stand against what he calls an "untamed beast" of antisemitism.
Maslow's new song, "On My Mind," is more than a personal project; it is a direct political and cultural declaration, with the artist stating it is his way of saying he “won’t be intimidated, won’t be silent” in defending Israel.
Music and Message: Filming in Israel
Maslow put a spotlight on his commitment by entirely centering the project on Israel, collaborating with Israeli rapper Shahar Saul and singer Maya Dadon, and filming the music video on location across the country.
“I put my money where my mouth is, in the middle of a war, and poured my energy into a project that means more to me than anything I’ve done in years,” Maslow wrote.
He positioned the backdrop of Israel, which he described as “raw, real, beautiful and alive”, as a deliberate counter-narrative to the critical stance adopted by many in Hollywood and the music industry.
