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 GOING VIRAL: Chabad's Yossi Farro Gifts Influencer Clav a Necklace To Celebrate His First Ever Israel Trip | WATCH

Yossi Farro gifts viral influencer Clavicular a Star of David-OpenAI necklace on his first Israel trip, reigniting debate over his "Heil Hitler" past.

Farro Goes Viral After Gifting Clav A Necklace

A video of Chabad outreach figure Yossi Farro presenting internet personality Clavicular with a custom necklace fusing the Star of David with the OpenAI logo has gone viral this week, turning a moment from the influencer's first trip to Israel into the latest flashpoint in an ongoing debate over how the Jewish community should engage with controversial online figures.

Farro posted the video himself, showing him and Braden Peters, the twenty-year-old known online as Clavicular, walking through Tel Aviv before Farro presents the pendant, joking that the mashup amounted to the AI company's logo "mogging" the Jewish star, a nod to the Gen Z slang for decisively outshining someone that helped make Peters famous in the first place. The same footage showed the pair switching restaurants mid meal after Peters realized the one they had chosen was not kosher, a small gesture Farro highlighted as evidence the visit was more than a photo opportunity. Farro has continued posting from the trip since, writing in one message that Peters "is loving Israel and Israel is loving him."

The clip's spread across X, Instagram, and TikTok owes something to the sheer novelty of the image itself, a Jewish symbol of identity fused with a cutting edge AI logo, handed to a looksmaxxing influencer with a history of controversy. But the reaction has split sharply along predictable lines. Supporters, including much of Peters's audience of millions of young men drawn to his self improvement and "mogging" content, have framed the trip as a genuine redemption arc and a win for Jewish outreach to an audience the community rarely reaches. Critics see it differently, casting the visit as clout chasing on Peters's part and performative or premature legitimization on Farro's, particularly since Peters has not issued a full public accounting of his earlier conduct.

That conduct is the reason the necklace moment carries any weight at all. Five months ago, video surfaced from the Vendôme nightclub in Miami Beach showing Peters alongside Nick Fuentes, Andrew Tate, Tristan Tate, Sneako, and other far right personalities singing along to Kanye West's "Heil Hitler," a track that samples a 1935 Hitler speech and was banned by major streaming platforms and by German authorities for Holocaust glorification. Footage showed members of the group performing Nazi salutes as the song played during a bottle parade. Miami Beach Mayor Steven Meiner condemned the group, and Vendôme fired several employees and permanently banned the influencers involved, saying it recognized the real harm the incident caused to the Jewish community. Peters initially defended the song choice as "just a song" and called it "funny" that the group had enough influence to get it played, drawing further condemnation from Jewish organizations including the Anti-Defamation League.

Since then, according to reporting and social media posts reviewed by JFeed, Peters has taken steps some read as an attempt at genuine change. He has said he met with Rabbi Yoshiyahu Pinto to ask forgiveness for his past conduct, has spoken of partnering with Jewish business associates, and was reported to have defended two Jewish men who said they were denied entry to a nightclub after being identified as Jewish. His public break with Sneako, who criticized the Israel trip and has expressed Islamist sympathies, was framed by some observers as evidence that Peters is genuinely distancing himself from the far right circle he ran with earlier this year.

The sharpest criticism, though, has landed on Farro rather than on Peters himself. Rabbi Shmuley Boteach wrote that Farro's decision to spend time with Peters amounted to Chabad "whitewashing" a figure who had trivialized the murder of six million Jews, and accused him of legitimizing someone who should be held to account before receiving any warmth from the Jewish community. Boteach's son Mendy added his own criticism on Instagram, arguing Farro should withhold hospitality until Peters offers a fuller public apology. Farro's defenders counter that he holds no rabbinic title and never claimed one, and that his entire project has always been meeting people where they are rather than waiting for a satisfactory public reckoning first.

Peters has not issued a comprehensive public apology for the Vendôme incident to date, and it remains unclear whether his outreach to Jewish figures reflects a lasting shift or a savvy pivot by an influencer whose entire brand runs on controversy and attention. What is clear is that a single necklace, and the video of it being handed over, has become the latest test case for an argument the Orthodox world appears far from settling: when engaging bigotry adjacent figures is wisdom, and when it is surrender.

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