Unexpected Trend
The Bible Boom: How a Nation in Shock Found Its Faith Again
The tragic death of conservative leader Charlie Kirk has left America reeling, but amid the national shock, the Bible has suddenly become a bestseller, with an unprecedented surge in demand and record-breaking sales.
A shockwave swept through the United States following the assassination of staunchly conservative and devout Christian leader Charlie Kirk. In September 2025, while speaking at an event at the University of Utah, Kirk was fatally shot, a tragedy that sent ripples throughout the nation.
Yet alongside the grief, an unexpected trend emerged: the Bible has become a sudden sales phenomenon across the U.S.
In September alone, Bible sales jumped by roughly 36 percent compared to the same month the previous year, reaching 2.4 million copies sold, marking the single strongest sales month for the Bible that year.
The spike stands out against a broader decline in the print book market, which saw a 1 percent drop in total sales during the first nine months of the year. In fact, even in 2024, Bible sales had already outpaced other printed books by 21 percent, proof that people continue to seek meaning and solace within its timeless pages.
“In times of crisis, more people turn to faith for comfort and support,” explained publishing analysts, noting that the surge wasn’t merely a reaction to one event. “September brought a wave of troubling developments, violence, geopolitical tension, and economic uncertainty, all of which drove people to seek spiritual grounding.”
Jeff Crosby, CEO of the Evangelical Christian Publishers Association, said that in a world gripped by anxiety, the Bible offers “hope, gratitude, and peace.” He added that the public is searching for an “anchor” amid social uncertainty, political polarization, global conflicts, particularly in the Middle East, and new technological challenges like the rise of artificial intelligence.
Crosby also noted that Kirk’s death “woke people up,” prompting many, especially young adults aged 18 to 34, to reexamine their beliefs and values.
By the end of 2024, Bible sales had already reached record highs, growing by 22 percent year over year, while sales of other printed books increased by just 1 percent or less. The continuing surge once again underscores the enduring power of the Bible, the Book of Books, throughout history.
With an estimated 5 to 7 billion copies sold worldwide in more than 700 languages, the Bible remains the best-selling book of all time. And in an age of confusion and uncertainty, it appears that millions still know where to turn for truth, back to the source.