Fake "apartheid" ads target Israeli company on London Underground

Anti-Israel activists posted fake advertisements on the London Underground, mimicking the style of real ads to spread inflammatory messages, the Daily Mail reported.

The fabricated posters falsely claimed to represent Tel Aviv-based company monday.com, featuring the slogan, “monday.com – for whatever you run. Even … An apartheid state.” Additional text alleged that the company facilitates “Genocide,” “Ethnic Cleansing,” and “Cultural Erasure.”

A Jewish mother discovered the offensive ads and alerted UK Lawyers for Israel (UKLFI), which contacted Transport for London (TfL) demanding their removal. Three days later, TfL confirmed that the ads had been taken down. The woman who reported them described feeling "physically sick" after seeing such blatant antisemitism on a London train.

UKLFI condemned the incident, stating that fake anti-Israel posters have become a recurring issue on London’s public transport system and called for stricter measures to prevent them from being posted.

Meanwhile, Monday.com distanced itself from the stunt, clarifying on social media that the campaign was a malicious distortion of its branding and that the company was actively working with vendors to remove the defaced signage.

This incident is part of a growing pattern of antisemitic activity on the London Underground, which has escalated since the October 7 Hamas-led massacre. In the immediate aftermath, a London Underground driver was caught on video leading a "Free Palestine" chant over the intercom, prompting cheers from passengers in a move widely condemned as inappropriate and inflammatory.