Ahavat Hashem Gordon, the 20-year-old Israeli Muay Thai fighter, is making his first move into the business world with the launch of "LOVE OF GOD," a jewelry brand he founded in partnership with Yonatan Levy. The brand's debut collection, designed for both men and women, transforms symbols from Jewish tradition and Israeli identity into contemporary pieces for daily wear.
The collection features nine distinct designs that blend motifs from faith, tradition and sport. Standout pieces include a "Shema Yisrael" pendant, an infinity Magen David pendant, and a boxing glove pendant integrated with a Magen David. The jewelry is offered in a range of materials and finishes: sterling silver 925, gold, white gold, and diamond settings.
The partnership between the two began at a training camp in Thailand, where the idea was born. Levy, who comes from a family with extensive experience in the jewelry and diamond trade in the United States, joined forces with Gordon, who took an active role in the design process that lasted about six months.
"Throughout my career, it's been important to me to bring my Jewish identity to every place I go," Gordon said. "We wanted to create jewelry that people can wear with pride, pieces that combine the symbols that represent us with a design that fits everyday life. For me, the brand is another way to express the connection to who we are."
