Dr. Chen Kugel, Director of the Israeli Institute of Forensic Medicine and an active user of Facebook and Instagram, has filed a class action lawsuit against tech giant Meta. The lawsuit claims that Meta enables widespread online fraud, dubbed the "algorithmic scam" via its paid advertising platforms on Facebook and Instagram.
According to the claim, these platforms allow fake, manipulative, and persuasive content to be disseminated to specifically targeted audiences in order to deceive them and steal money. The lawsuit highlights that many of these scams are conducted in Hebrew, aimed directly at Israeli users.
This legal move comes amid growing scrutiny over Meta’s role in spreading misleading content. Just last week, the company announced new measures to combat the sharing of "non-original" content: recycled posts that reuse texts, images, or videos without attribution. Meta reported that since the beginning of 2025, it has removed approximately 10 million accounts impersonating well-known content creators.
