Adobe has unveiled a new vision for web design: instead of showing every visitor the same homepage, each user could receive a slightly different site—one tailored in real time to their search queries, browsing history, and the time they've spent on various content.
According to a demonstration by Carlos Sanchez, a principal scientist at Adobe, the system can generate a personalized page in approximately 1.1 seconds. The concept, which the company calls "Agentic Sites," relies on an artificial intelligence model that decides which components to display to each visitor, in what order, and with what messaging—all while drawing from the brand's existing content library.
In a demonstration presented on the AI Engineer podcast, a user searched for "coffee maker for camping." The system processed the search query and returned a customized product page emphasizing portable coffee equipment. According to Adobe, the total response time was 1.64 seconds, with the AI model itself taking roughly one second to complete its work.
