The Informative Initiative of the Israeli Businessmen in London

"We started with 3 trucks traveling around London with pictures of the children. The reactions we receive are quite significant. People are horrified to see a picture of a two-year-old with the word 'Kidnapped.' They stop our drivers, express their support, ask questions, and truly stand with Israel.

"When we understood the impact, we decided on 20 such trucks that would travel across England, and we even plan to duplicate this idea in every major city in Europe," says Feiga.

In New York, Idit Zilberman, an American businesswoman, initiated an exhibition featuring dozens of pairs of shoes with pictures of the kidnapped individuals above them. The exhibition is displayed throughout Manhattan, and it creates a profound impact, in light of another reminder of our people with pairs of orphaned shoes.

"The goal is to remind the world of the tragedy of the kidnappings," said Zilberman. "We want to show that the kidnapped are not just numbers but people with families and lives."

Private Israeli advocacy activities are not new but are gaining momentum after the closure of the Ministry of Information. Many organizations and activists believe it's important to continue explaining Israel to the world, even without government support.

Israeli advocacy is a challenging mission, especially in a world where Israel is often portrayed negatively. Private Israeli advocacy activities are an important step in the effort to present Israel to the world in a correct and truthful manner.