Gwyneth Paltrow Stars in Campaign for Luxury Israeli Housing Project WATCH
Gwyneth Paltrow stars in new luxury real estate campaign for 51PARK in Herzliya, Israel. The Oscar-winning actress promotes two 51-story towers overlooking Herzliya Park and the Mediterranean Sea. Full details and video.
Oscar-winning actress and Goop founder Gwyneth Paltrow has been announced as the face of a major new advertising campaign for 51PARK, a luxury residential development in the coastal city of Herzliya.
The project, developed by Israeli real estate group Aviv Melisron, consists of two 51-story luxury towers overlooking Herzliya Park and the Mediterranean Sea, about 10 miles (16 km) north of Tel Aviv. The development features high-end amenities including a swimming pool, cinema, retail spaces, and premium residences (with penthouses reportedly priced around $10 million).
The Campaign
The sleek video advertisement was filmed in New York by Tel Aviv-based creative agency Why Worry.
It shows Paltrow waking up in a high-rise, jogging through a park, and emphasizing the appeal of living near green spaces - before revealing the destination as “51 Park, Herzliya, Israel.”
The campaign draws parallels between iconic park-side living in Manhattan and the new Herzliya project.
The announcement has drawn significant online backlash, with the usual suspects crying about Israel and Gaza.