Israeli journalist Doron Kadosh has revealed new intelligence findings on Hamas’s vast propaganda and psychological warfare network, a system once commanded by the terror group’s late spokesman, Abu Obeida, who was eliminated in a targeted IDF strike earlier this week.
The revelations come as U.S. President Donald Trump claimed that “Israel is losing in public relations” in its war against Hamas. Behind the scenes, however, Hamas’s propaganda machine was far larger and more structured than previously understood.
A Decade-Long Propaganda Empire
According to the findings, Abu Obeida built Hamas’s “consciousness apparatus” into a network of about 1,500 operatives, nearly double the manpower of Israel’s own IDF Spokesperson’s Unit and Influence Department combined. During Operation Protective Edge in 2014, the network numbered just 400; within a decade, it quadrupled in size.
At its core were 1,000 field operatives embedded within Hamas battalions and brigades. Each unit had a deputy commander for propaganda, overseeing trained “operational documenters” equipped with GoPro cameras, protective kits, and mobile editing systems. Hamas prioritized filming attacks over the attacks themselves, ensuring that even failed operations could be repackaged into propaganda videos.
