Israel's creative new approach
What's with Israel's viral 15,000 rocket emoji storm?!
Why did Israel's foreign ministry post 15,000 rocket emojis to their X account?
What looked like a bizarre hack of Israel's official X account was actually a powerful diplomatic message: each rocket emoji represents a real missile fired at Israeli civilians by Hezbollah since October 7th.
The Foreign Ministry's social media team posted approximately 14,900 rocket emojis in a thread that took users several minutes to scroll through. "Each emoji represents one rocket fired by Hezbollah at Israeli civilians since October 7, 2023," the account explained.
"It'll take you a long time to scroll through. Remember - every single one of these missiles was meant to kill Israeli civilians," the message stated.
The unusual post initially caused confusion, with many users suspecting a cyber attack on Israel's official account. However, it quickly became clear this was a deliberate campaign to visualize the scale of attacks Israeli communities have endured.