Noam Bettan Lands Million-Shekel Campaign After Eurovision

Noam Bettan’s post-Eurovision momentum is moving from the stage to the fashion world, with the singer reportedly signing a major campaign deal with Renoir worth around NIS 1 million.

Bettan, who finished second at Eurovision and quickly became one of the most talked-about names in Israel, was chosen as the fashion chain’s new presenter after what industry sources described as a fast-moving competition among major brands.

According to the report, advertising and fashion companies began approaching Bettan almost immediately after his return from Eurovision, recognizing the commercial potential created by his strong finish, public exposure and growing popularity online.

Renoir ultimately secured the deal, placing Bettan alongside the brand’s current presenter lineup, which includes Yael Shelbia, Anna Zak, Barak Shamir, Tal Morad and Yadin Gellman.

The move comes at the height of Bettan’s public visibility. His Eurovision performance turned him into a major name among younger audiences, while his social media presence has continued to draw attention since the contest ended.

Industry figures said it was clear in recent weeks that Bettan would become one of the most sought-after new faces in Israeli advertising.

“It was obvious there would be a fight over him,” one source said, pointing to the speed with which several brands reportedly moved to open talks.

For Bettan, the Renoir campaign marks a major commercial step and suggests that his Eurovision success is already being translated into a broader entertainment and branding career.

With a first major fashion campaign and a price tag estimated at around NIS 1 million, Bettan’s next stage is no longer only musical.