Israeli YouTuber Noam Firuz Publishes Credit Card on Tel Aviv Billboards - Chaos Ensues

Israeli content creator Noam Firuz has decided to honor all purchases made with his credit card details, which he publicly displayed on large billboards across Tel Aviv as part of a bold social experiment, even after losing tens of thousands of shekels.

Firuz, a popular YouTuber with over 388,000 subscribers known for challenge videos and pranks, placed his real credit card number, expiration date, and CVV on prominent billboards. The stunt, framed as a social experiment, aimed to test public reactions to temptation, consumer behavior, trust, and moral boundaries when given free access to someone else’s money.

According to reports, the card, linked to a limited, separate account rather than his main finances, saw intense activity shortly after the billboards went up. The credit card company temporarily blocked it due to suspicious high-volume transactions. Despite the significant losses, Firuz told Mako he will not cancel or dispute the legitimate purchases, choosing instead to stand by the experiment’s integrity.

Project organizers emphasized that safety measures were in place, including monitoring and controlled funding. Additional money was reportedly loaded onto the account to continue the test. The campaign quickly went viral, sparking widespread discussion online about ethics, greed, and human nature. instagram.com

Pirooz, in his 30s and based in the Tel Aviv area, runs OTB Content and produces high-engagement videos. The full footage and results of the experiment are expected to be released on his YouTube channel in the coming days or weeks.

The story has dominated Israeli social media and news, with many praising the audacity while others criticizing the potential risks and public waste. This remains a controlled content project and not an open invitation for further charges.